Severity and scope
See how urgent the issue is and which account or object it affects.
ALERT CENTER
Know what changed before spend drifts further.
HelmMind monitors authorized account signals, ranks issues by urgency, and explains why each alert was triggered. You see the evidence before deciding what to do next.
Attention queue
A practical queue for paid media risk.
Alerts are organized around the situations that consume optimizer attention every day.
- Budget and pacing — unusual spend velocity, underdelivery, or budget-consumption risk.
- Conversion efficiency — meaningful changes in ROAS, CPA, CVR, or conversion volume.
- Data quality — missing, delayed, or inconsistent data that could weaken a decision.
- Account health — connection, authorization, or delivery conditions that need review.
Evidence before action
Every alert should answer: what, why, and next.
Open an alert to see the affected account, trigger condition, comparison period, supporting metrics, data-health context, and recommended next step. The rule and threshold remain inspectable rather than hidden inside a black box.
Trigger evidence
Inspect the rule, threshold, data window, and comparison period.
Decision path
Move into a linked recommendation or an operator checklist with context preserved.
Queue state
Alerts remain part of the operating record.
New signal detected.
Highlighted until an operator opens its evidence and next steps.
Evidence is being reviewed.
Opening the alert or its related recommendation makes the state clear.
History stays visible.
The decision and outcome remain in the log instead of disappearing.
Recommendation paused.
No certain suggestion is produced until the data issue is resolved.
Prioritize clearly
Turn paid media risk into a review-ready next step.
See how evidence-led alerts work with human approval, not around it.