Definition
What the metric means in the current context.
ACCOUNT MATRIX
Compare more accounts without losing the metric context.
Scan performance across campaigns, ad sets, accounts, and channels with practical default columns. Add the indicators you need, sort the view, and open the exact reason behind every number.
Daily triage
A focused default view, not a wall of metrics.
HelmMind starts with the indicators optimizers use most often for daily triage. The table stays readable while still giving you access to the full metric set when the decision requires more context.
- Use default columns for daily scanning and exception handling.
- Open Column Settings to choose from 24 supported metrics.
- Sort and filter by performance, platform, account, or status.
- Move from a row directly to related alerts and recommendations.
Metric trust
Understand the number before you act on it.
Metric definitions, formulas, source details, and missing-value rules are available where questions occur. HelmMind does not turn unavailable data into a misleading zero.
Formula
How the displayed value is calculated.
Source and status
Which authorized platform supplied it and why it may be unavailable.
Designed for exceptions
More choice, without more cognitive load.
Start from what matters most.
Showing the most-used metrics for daily review, then expanding only when the decision needs it.
Unavailable stays visible.
For unavailable sources or periods, the Matrix shows — or N/A and explains the reason.
Keep the question in view.
When no rows match, retain filters and offer a clear reset rather than losing context.
Operational clarity
Review the right comparison, with the context still attached.
See the product in a workflow built for daily triage, not just reporting.